VENUE
Sarit Expo Centre, Nairobi, Kenya.

FASHION is a continuous process that evolves from time to time. This phenomenon attracts and caters to every age group from adults to infants, male & female. FASHION makes a statement of an individual and spells ones lifestyle.

Kenya is the gateway to Africa and the populace here is extremely fashion conscious that will attract a large number of visitors consisting of traders, exporters, beauty saloon & institute personnel, fashion conscious individuals besides general public that will share a common platform for business exchange.

The Exhibits:
Garments, jewelry & accessories, cosmetics, personal products, beauty herbal treatments & therapies, shoes & other footwear, healthcare & beauty electronic gadgets, lifestyle products, under garments & lingerie, Swimwear & accessories, and more products/ services related to the fashion industry.

Fashion Africa’ 2007 is being organized, first of its kind in Kenya on Beauty and Fashion products. The exhibitors will be given an opportunity to exhibit as well as carryout promotional activities like Fashion Shows, Workshops, Demonstrations, and Sampling etc.

Visitor  Generation  Campaign :
The organizers will carry out an aggressive campaign throughout Kenya and neighboring East African countries to ensure maximum number of quality trade visitors.

How will the Visitors be Targeted?
A dedicated international and regional marketing campaign using the key industry publications, street signage, targeted mail outs, newsletters, website and press-conferences to advertise the event. The event will be promoted to trade visitors throughout the East African Region .

• Direct mailing of 50,000 trade visitor invitations
• 5000 VIP invitations hand delivered to leading businessmen and VIPs in Kenya & adjoining East African countries.
• Direct mailing to vast existing visitor database.
• Pre-show and Post show coverage in the official trade journals for the event.
• Editorial and advertisements in local and international trade journals.
• Editorial and advertisements in key newspapers in KENYA.
• Pre show press conference.
• The show newsletters mailed directly to potential visitors and delegates.
• Trade show visits.